We Turned Off Paid Ads For E-Commerce Client. Here's What Happened
This client is a manufacturing company that sells their products on Amazon. They develop different attachments for machinery and have a very niche audience per product.
Their immediate needs were to increase their sales as they had dropped significantly over the summer months due to ridiculous flags on their account from no fault of their own. We discussed their previous efforts and went to work.
We did something crazy and unheard of. We turned off their paid ads and dove head-first into SEO. It might be in the unwritten 10 commandments of advertising companies “thou shalt not reverse the paid ad process” but, we did it anyway and saw crazy results.
Results of the first 4 months with paid ads turned off their Amazon listings in 2024.
Their Units Sold Per Month increased after we turned off their paid ads and got our hands dirty in SEO.
This not only saved the business owner money by not shoveling out $$$ towards Amazon-sponsored ads but also helped get in front of the right people organically.
The proof is in the pudding.
Key Takeaways From This Project
- Optimize Keyterms
- Optimize Images
- Enhance Product Descriptions
- A+ Content Listings
- Paid Ads
- Add new product listings
- Research of potential additional products
- Research of potential additional products
What Are Your Sales Goals For This Year?
Whether you are feeling overwhelmed by your e-commerce site or would like to free up more of your time to grow your company, we would love to partner with you to increase your sales!
