Unearthing Success: A Local Excavation Company’s Website Build
We LOVED working with the owner to develop a unique, built-from-scratch website full of rich search-engine-optimized content and imagery to boost discoverability online.
Their immediate need was a website showcasing their many services. They had been doing a rockstar job growing their Facebook page, but it was time to boost their local discoverability beyond what Facebook can provide.
We sat down over a quick lunch to get to know each other a little better and see if there were any other elements we could incorporate into their new website to make the site work FOR them, rather than AGAINST them.
We put together a “meet the team” section on their About Page so that when their team goes to local homes, the homeowners can feel at ease knowing what the team member looks like before they even set foot on their property.
Since this Excavator Team is actively hiring, we put together a digital job application that goes directly to the owner’s email inbox after someone fills it out and collects it in the back end of the website. This streamlines the hiring process for an already super-busy business owner!
Key Takeaways From This Project Include:
- Search engine optimized content
- Digital job application
- Easily Navigated Services
- Meet the team section
- Contact form with email notifications
- Imagery with alt-tags added
- Click-to-call buttons
- YouTube Channel Created
- Live analytics dashboard
- Mobile and tablet friendly
- A website they could afford
Is Your Company Ready to Expand Beyond Just a Facebook Page to a Full Website?
Whether you already have a website or need to build one from scratch, we love to get our hands dirty in SEO!