From Concept to Clicks: The Redesign of Sweat Shop’s Website and Video Testimonials
This women-only fitness studio is located in the heart of downtown Franklin and focuses on a healthy lifestyle through moving your body and supporting one another’s fitness journey.
Challenges:
The existing website had a few issues, including:
- Broken links
- Missing image links
- Confusing navigation and unclear user pathways
Objectives:
Sweat Shop’s primary goal was to improve the user experience on their website and increase local brand awareness. While they were not focused on directly boosting memberships, they aimed to create a more engaging and functional online presence.
Before and After Sweat Shop's Website Revamp:
Our Approach:
Website Redesign:
- Developed a clear and user-friendly layout.
- Fixed all broken links and image issues.
- Implemented intuitive navigation to guide visitors seamlessly.
Strategic Planning:
- Established clear goals for website functionality.
- Created a plan to enhance user engagement and improve brand visibility.
Video Testimonials:
- Filmed four video testimonials featuring 4 current members.
- Provided authentic insights into the positive experiences and supportive environment at Sweat Shop, helping potential members make informed decisions.
Check out the Testimonials we captured below!
Results
The revamped website now offers a more streamlined and engaging user experience. The enhancements have increased local brand awareness and provided potential members with valuable firsthand accounts of the Sweat Shop girl gang!
Is your website in need of a revamp?
Enhance Your Website’s User Experience! Let us create a seamless journey for your potential clients with a strategically designed website flow.
