How We Built a Website That Works as Hard as This Excavator
Some projects are just a pleasure to work on. This one? It was a dig deal. (See what we did there?)
We recently had the honor of building a website for a local Indiana excavator who specializes in commercial projects—and let us tell you, this guy knows his dirt. But beyond moving massive amounts of earth, he and his team have a reputation for precision, efficiency, and downright impressive project results. His work speaks for itself, and lucky for us, so did his photos. With jaw-dropping images of massive job sites, high-powered machinery, and flawless excavation work, we had all the visuals we needed to make this website look as good as his work is.
The Challenge: Bringing an Established Brand to Life Online
Our client already had an established logo that people recognized, so it was critical that we carried that same branding throughout his website. This meant hunting down a matching font, which, let’s just say, was like finding a needle in a haystack (or maybe a rock in a pile of dirt). But we love a good challenge, and after some creative maneuvering, we nailed it. The result? A clean, professional website that looked and felt like an extension of his existing brand.
The Website Building Process: More Than Just Pushing Buttons
Contrary to popular belief, building a great website isn’t just about slapping some photos and text onto a page and calling it a day. There’s a process—one that ensures the final product isn’t just visually appealing, but also functional, user-friendly, and optimized for search engines (hello, SEO goldmine!). Here’s how we tackled it:
Before touching a single line of code, we sat down with our client to map out exactly what his website needed to do. His priorities? Showcasing his commercial excavation expertise, featuring project stories, and making it easy for potential clients to reach out.
With his well-known logo as our starting point, we crafted a website design that reflected his brand—bold, strong, and professional. We carefully matched fonts, selected colors, and structured pages to ensure his website felt just as polished as his work in the field.
Luckily, this client had no shortage of amazing stories to tell. From complex excavation jobs to major commercial site preparations, his portfolio spoke volumes about his team’s skill and attention to detail. We worked to present these stories in a way that wasn’t just informative, but also engaging for potential customers.
A beautiful website is great, but if nobody can find it, what’s the point? We optimized every page with Indiana-focused keywords, ensuring that when businesses search for top-tier commercial excavation services, they find him.
Before the website went live, we put it through the digital equivalent of a stress test—checking speed, functionality, and mobile responsiveness to make sure everything was running smoother than freshly graded soil.
The Result? A Website Built to Last
This wasn’t just another website build. It was about bringing an already well-established business to the forefront of the digital world. With a polished design, an easy-to-navigate layout, and stunning imagery, this site now serves as a powerful marketing tool that truly reflects the quality of work this excavation team delivers.
Need a Website That Works as Hard as You Do?
If your business deserves a website that showcases your expertise, attracts the right clients, and doesn’t cut corners, Plaski Advertising is here to make it happen. Let’s dig into your project—contact us today and let’s build something incredible
